Mobile Banking gets prominent
It is known from a recent survey that the most of the adult bank consumers use mobile banking for their transactions. Almost 17% of the people use mobile banking . In the coming year, the usage may go up to 22% , reveals the study.
The major part of users use mobile web browsers while few use SMS and a small segment of the people use application for their banking purpose.
They generally receive informational services through mobile banking like the account balance etc, check clearance status etc.
The Mobile Marketing Association are taking efforts to encourage people to use mobile banking for transactions apart from receiving informational services.
They see mobile banking emerging as a powerful tool in the near future.
