Online Black Friday sales up nearly 35%

The initial reports on Black Friday sales this year is really heart warming even for the most pessimistic American on earth. The unconfirmed reports indicate a spectacular 35% surge in online sales for most of the retail companies.
This could also be due to the increased cost consciousness of the Americans who have seen a massive 10.2% unemployment rate as of last month.
Senior analysts are expecting a corresponding crash in retail sales in the month of December as most of the sales would have been done in this month account.